No
geomarketing study is possible without geocoding
Marketing departments
From CRM to geomarketing analysis, the address geolocation and all information related to it are fundamental. Thanks to our validation, indexation and address enrichment solutions, you can manage curative and preventive treatment of your customer databases.
Key figures
86%
of loaders (e-commerce loaders) want to reduce delivery costs
5%
Yearly rate of parcels shipped to undeliverable addresses
Issues
Dematerialization, social networks and Internet have revolutionized marketing tools, from emailing to SEO, behavioural analyzes of Internet users are growing. But with this craze for digital, we forgot how important the physical address of these internet users is, the writing of the delivery address became their topic without any control.
The consequence is that today, CRMs and marketing departments more generally have unusable customer bases to do quality geomarketing studies
Solutions
Our solutions contribute to the optimization of your customer base:
- Address Validation
- Address correction and indexation
- Additional data related to address
Our solutions are suitable for curative and preventive treatment:
Curative: We clean your existing customer databases and add GPS coordinates to each address to guarantee the quality of results from your geomarketing tools
Preventive: We block the entry of invalid addresses and suggest valid addresses, finally we add the GPS coordinates
Advantages
- Powerful ICR
- Integration into existing customer IT infrastructure through API or with files upload
- Processing speed
- Bulk processing adapted to high volume
- Secure data exchange in accordance with GDPR